This is the process book for my Visual Communication Final Identity Design Project. In this project, I create a brand identity and logo for a brand I was assigned in this course after doing extensive research on my brand.
Check out the animation at the end of this page! :)
The following slides are of sketch work done after researching and understanding the brand.
The following are designs that resulted from brainstorming and attempting to transform the sketch work into digital designs.
The following slide is six designs. The three designs on the first row are my best pictorial designs out of a several attempts. The second row is my best abstract designs. These designs are the best from the first attempts.
The following are my three best designs from all attempts.
The following are colored attempts of the best three.
The following logo design is my final logo design and the best out of all colored and monotone designs.
The following are business card attempts.
The following is a mock up of the best business card.
The following are mockups of an object with the brand's logo.
The last piece in this project is an animation for the brand.
